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H.M Queen Sofía chairs the World Heritage Cities Concert in Ibiza

26 de noviembre del 2021

The Mayor of Eivissa and vice-president of the Group, Rafael Ruiz, thanks Queen Sofía for her commitment to Eivissa and the Spanish 15 World HeritageCities and her support for the 7th Series of Chamber Music that conjugates culture and heritage in monumental sights.

Minister Reyes Maroto announces an investment of 45 million euros in Heritage Cities

22 de noviembre del 2021

The World Heritage Cities sponsor the Latin Grammy Gala within the promotional campaign to be carried out in the United States

15 de noviembre del 2021

Salamanca acogerá un congreso sobre la Gestión del Patrimonio Mundial en marzo de 2022

15 de noviembre del 2021

En el Día Internacional del Patrimonio Mundial, Carlos García Carbayo anuncia que la Universidad de Salamanca (USAL) acogerá el congreso, coincidiendo con la presidencia del Grupo de Ciudades Patrimonio de la Humanidad.

El alcalde de Salamanca y presidente de la Comisión de Patrimonio confirma que el Grupo va a renovar la subvención directa de 210.000 euros del Ministerio de Cultura y Deporte para impulsar grandes proyectos culturales en 2022 

The 8th Chamber Music Series begins on Saturday, October 30th in Cáceres and will pass through unique spaces in the 15 cities

22 de octubre del 2021

The Spanish World Heritage Cities present the film "An Extraordinary Journey"

21 de octubre del 2021

Miles de personas disfrutan en todo el país de la noche mágica de la cultura en las 15 Ciudades Patrimonio de la Humanidad

18 de septiembre del 2021

Asamblea General en Mérida: El Grupo de Ciudades Patrimonio de la Humanidad pide al Gobierno que genere una línea de asignación directa de los Fondos de Resilencia para los ayuntamientos

26 de junio del 2021

El presidente del Grupo y alcalde de Mérida, Antonio Rodríguez Osuna, reclama la asignación directa de los fondos europeos para que las 15 Ciudades Patrimonio puedan impulsar el turismo y la puesta en valor del Patrimonio Mundial

La Asamblea de las Ciudades Patrimonio, reunida en Mérida, ha acordado entregar el Premio Patrimonio 2021 a la Fundación Catedral de Santiago por el trabajo de restauración y rehabilitación del conjunto histórico-monumental de la Catedral de Santiago de Compostela

También se han presentado las nuevas guías gastroturísticas, que reúnen la oferta gastronómica, turística y cultural de las 15 ciudades  

 

 

 

La Fundación Catedral de Santiago de Compostela, Premio Patrimonio 2021

26 de junio del 2021

Successful Concert of the Spanish World Heritage Cities to inaugurate the 67th edition of the Merida Festival

25 de junio del 2021

HM, the Queen Sofía attended the extraordinary concert, which is part of the celebrations of the Assembly of Mayors of the Spanish World Heritage Cities Group in Mérida

The Freixenet Symphony Orchestra of the Reina Sofía School of Music, under the direction of Jordi Francés, performed works by Brahms and Schumann

The concert was broadcasted live on the La 2 channel of RTVE

 

The Heritage Cities, Cultural Cities Forum is held on June 14th and 15th in Alcalá de Henares

15 de junio del 2021

The President of the Group and Mayor of Mérida, Antonio Rodríguez Osuna, inaugurates on June 14th a Forum that will be held in person and online and that will feature national and international guest speakers from France, Italy, England and Mexico.

 

La Comisión de Turismo del Grupo de Ciudades Patrimonio ha aprobado la puesta en marcha de una campaña publicitaria dirigida al mercado naciona

05 de junio del 2021

Las Ciudades Patrimonio y el Festival de Mérida se unen para ofrecer el concierto inaugural de la 67 edición a cargo de la Orquesta Sinfónica Reina Sofía

01 de junio del 2021

The largest French tour operators meet with the Spanish Heritage Cities and Paradores in Paris

25 de mayo del 2021

The Minister of Tourism participates in the presentation of the offer of both organizations that has been held at the Embassy of Spain in Paris

The event was attended by the Mayors of the Spanish Heritage Cities and the President of Paradores

 

The Lucía de Medrano Institute of Secondary Education in Salamanca wins AULA PATRIMONIO 2021 contest

14 de mayo del 2021

The Spanish World Heritage Cities Group presents the award.

The President of the Culture Commission and Mayor of San Cristóbal de La Laguna, Luis Yeray Gutiérrez, congratulates the winners and all the participating centers

 

The Spanish Heritage Cities has signed a universal accessibility program with Fundación ONCE

14 de abril del 2021

The Heritage Cities Group advances in common strategies to homogenize World Heritage signage

08 de abril del 2021

Las Ciudades Patrimonio marcan en Salamanca el punto de partida para la recuperación turística

27 de marzo del 2021

The Spanish World Heritage Cities Group launches an ambitious plan to maintain its leadership in cultural and heritage tourism

18 de marzo del 2021

March 18th, 2021

Mérida, Thursday March 18th, 2021.-The Spanish World Heritage Cities Group presented today in Mérida the Strategic Plan for the reactivation of cultural and heritage tourism, in an event that was attended by the Minister of Industry, Commerce and Tourism, Ms.Reyes Maroto; the President of the Junta de Extremadura, Mr. Guillermo Fernández Vara and the President of the Spanish World Heritage Cities Group and Mayor of Mérida, Mr. Antonio Rodríguez Osuna, along with the mayors of the 15 cities. The Plan has been drawn up by Braintrust consultants, with funding from the Secretary of State for Tourism, and provides for concrete action plans, with instruments and strategies to be applied in a concrete way in each city.

The Minister of Industry, Commerce and Tourism, Ms. Reyes Maroto, has affirmed that “the COVID 19 crisis has left a huge impact on tourist activity around the world, with very important drops in the influx of travelers to all destinations at global level and we must congratulate the World Heritage Cities Group for taking advantage of this period to work on a plan to reactivate tourism that positions them as cultural and sustainable destinations, in a recovery scenario with very hopeful forecasts ”. Maroto highlighted that “the cities that make up the Group offer a product with a complete and safe experience, they are cities steeped in history but also cities of the future and generators of talent; they are a focus of attraction for travelers looking for new experiences ”.

Mr. Ángel Butragueño, director of Braintrust, a leading company in the field of tourism consulting, explained that “within the framework of the project, the habits and behaviors of post-pandemic tourists have been investigated, and have showed important changes in their approach to traveling and the main conclusions are that visitors seek for:

●      health security

●      open natural places and spaces

●      no overcrowding

●      driving with their own cars and prefer to stay in smaller accommodation

●      quiet trips that offer a complete experience

●      culture, along with nature, heritage and gastronomy prevail.

●      bookings are made rather online then in person

●      mobile phones are an inseparable ally while travelling thanks to contactless purchasing options

According to Butragueño, the Plan states that "the World Heritage Cities Group brand has a solid brand with a high reputation, although it must be able to increase its notoriety." In this sense, the plan defines a key vision: To be the Group of Cities with the widest cultural and experiential offer on the market, fostering innovation to evolve its positioning towards sustainability, and based on four axes:

●      targeting traveller groups

●      improving the value proposition.

●      continuous promotion of innovation and digitization.

●      taking advantage of synergies among the 15 cities.

The project also marks 12 main lines of action for the Group, which each of the cities will address individually based on their current situation, their needs, objectives, and their tourism approach to the future, all of them attached to the Network of Smart Tourist Destinations. Those 12 lines are:

●      increase the visibility of the group and unesco’s branding.

●      create a joint tourism product.

●      improve the unique experiential brand positioning.

●      segment and define the target audience.

●      expand, adapt and personalize the value proposition through continuous innovation.

●      increase the digitization of tourism consumption.

●      design new communication and promotion strategies and dynamics.

●      develop a network of alliances.

●      implement customer strategies through data optimization.

●      train all actors in the tourism value chain.

●      take advantage of synergies between cities.

●      create a diversified, aligned and consensual model, involving both public and private institutions, and taking the citizens into account.

The presentation of the Plan in Mérida was attended by the 15 mayors of the Group. The four majors that make up the Executive Commission have been in person: The mayor of Ibiza and former president of the Group, Mr.Rafael Ruiz; together with the mayors of Salamanca; Mr. Carlos García Carbayo; of San Cristóbal de La Laguna, Mr. Luis Yeray Gutiérrez and of Santiago de Compostela, Mr. Xosé Sánchez Bugallo.

The mayors of Cáceres (Luis Salaya), Alcalá de Henares (Javier Rodríguez Palacios); Baeza (Lola Marín), Córdoba (José María Bellido Roche), Cuenca (Darío Dolz), Segovia (Clara Luquero Nicolás), Tarragona (Pau Ricoma). Toledo (Milagros Tolón) and Úbeda (Antonia Olivares) attended the meeting digitally.

 

The Cervantes Institute and the Spanish World Heritage Cities Group renew their strategic alliance for the international promotion of culture

12 de marzo del 2021
           
Collaborators:
                           
          RTVE   Ciudades Mexicanas Patrimonio Mundial   Ciudades Mexicanas Patrimonio Mundial
© Grupo Ciudades Patrimonio de la Humanidad de España, 2022