THE SUSTAINABLE MANAGEMENT OF EUROPEAN WORLD HERITAGE: An economic, social and environmental approach to Tourism


Morning: Arrival of the participants
16.00 h: Credential Collection at Universitat de les Illes Balears (UIB). C/ del Calvari 1. Ibiza
16.30 h: Official Opening
17.00 h: Elena Valdés del Fresno, Head of the area of Cultural Tourism and Content Marketing.
17.30 h: Presentation of the European World Heritage Association Project (Scientific committee and other associations representatives)
Leisure activities and dinner.


9.00 h: Panel one: Economic Approach 
Key Speaker Giovanni Liberatore –Professor of financial accounting University of Florence
Best practises presentations:
  • World Heritage a New Opportunity for Global Tourism – Chris Blandford. President of World Heritage UK.
  • Heritdata. Gumersindo Bueno – General Director of Heritage, Castilla y León Regional Government, and Juan Carlos Prieto. General Director of the Santa María la Real Foundation of Historical Heritage. Spain
  • World Heritage in Portugal : Challenges and Oportunities. Bruno J. Navarro (Director of Fundação Côa Parque) and Helena Martelo (Culture Regional Management of Açores. Portugal
11.00 h: Coffee break
11.30 h: Panel two: Social Approach
Key Speaker Prof. Dr. Jutta Ströter-Bender Jutta Ströter-Bender – Professor emeritus of art and its didactics at the Department of Art, University of Paderborn. Germany
Best practises presentations:
  • “Tourism and Right To The City: The Case Of Santiago De Compostela”. Xosé Allegue Chief Arquitect from Santiago de Compostela Consortium. Spain
  • Su Nuraxi Archaeological Area of Barumini .From conservation to enhancement of Nugaghi when culture creates value. Cintia Corona, Responsible of Cultural Heritage of the Municipality of Barumini. Italy
  • Workcamp – World Heritage volunteers – Claudia Schwarz. President of the German UNESCO World Heritage Sites Association. Germany
Buffet lunch
14.30 h: Panel three : Environmental Approcah
Key Speaker – Sra. Anne Vourc´h – Former Director of the « Grands Sites de France » network. France
Best practices presentations:
  • Torre de Hercules, a commitment place between citizens and environment. Ana María Santorum. Torre de Hercules Managing Director. Spain
  • Chaine des Puys – An Integrated strategy for managing tourism – Gregoire Michau Director Chaîne des Puys-Limagne Fault World Heritage Site. France
  • Pont Du Gard – Rachel Peltier,  Pont Du Gard World Heritage and Labels Responsible. France
16:30 h: Coffee break
17:00 h: Debate: Creation of the European World Heritage Association
17:30 h: Conclusions and Final Statement of the V Meeting.

We look forward to your participation!

We kindly invite you to save these dates in your agendas. Please do not hesitate to forward this announcement to the World Heritage Sites Associations and Managers of your country

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